AI Media Planner

Key Features:

• AI-Powered Insights: Leverages machine learning to provide actionable recommendations for audience targeting, channel selection, and budget allocation.
• User-Friendly Interface: Designed for both seasoned advertisers and newcomers, offering intuitive workflows and easy navigation.
• Multi-Channel Campaign Planning: Supports media planning for display, video, mobile, and connected TV (CTV) platforms.
• Integration with ad:personam Self-Serve DSP: Seamless execution of programmatic campaigns within an all-in-one platform.
• Data Marketplace Integration: Access to a curated collection of targeting segments to enhance campaign precision.

Specifications:

• Supported Languages: English, Italian (with plans for additional languages).
• Compatibility: Cloud-based platform accessible from any modern web browser.
• Key Use Cases:
  • Planning campaigns for specific industries (e.g., retail, technology, travel).
  • Optimizing ad performance with real-time adjustments.
  • Leveraging demographic, behavioral, and contextual data for precise targeting.

Unique Capabilities:

• Prompt-Based Campaign Planning: Users can input campaign goals in natural language, and the AI generates a tailored media plan.
• Localization Support: Create campaigns targeting specific geographies and languages.
• Predictive Analytics: Anticipate campaign outcomes and optimize strategies with AI-driven forecasts.

Whether you're a marketer looking to streamline your workflow or a business aiming to maximize ROI, the AI Media Planner offers a powerful, accessible, and data-driven approach to modern advertising.