Key Features:
- AI-Powered Insights: Leverages machine learning to provide actionable recommendations for audience targeting, channel selection, and budget allocation.
- User-Friendly Interface: Designed for both seasoned advertisers and newcomers, offering intuitive workflows and easy navigation.
- Multi-Channel Campaign Planning: Supports media planning for display, video, mobile, and connected TV (CTV) platforms.
- Integration with ad:personam Self-Serve DSP: Seamless execution of programmatic campaigns within an all-in-one platform.
- Data Marketplace Integration: Access to a curated collection of targeting segments to enhance campaign precision.
Specifications:
- Supported Languages: English, Italian (with plans for additional languages).
- Compatibility: Cloud-based platform accessible from any modern web browser.
- Key Use Cases:
- Planning campaigns for specific industries (e.g., retail, technology, travel).
- Optimizing ad performance with real-time adjustments.
- Leveraging demographic, behavioral, and contextual data for precise targeting.
Unique Capabilities:
- Prompt-Based Campaign Planning: Users can input campaign goals in natural language, and the AI generates a tailored media plan.
- Localization Support: Create campaigns targeting specific geographies and languages.
- Predictive Analytics: Anticipate campaign outcomes and optimize strategies with AI-driven forecasts.
Whether you're a marketer looking to streamline your workflow or a business aiming to maximize ROI, the AI Media Planner offers a powerful, accessible, and data-driven approach to modern advertising.
